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發展中· Apple· 發布於 2026年9月7日
報導稱 Apple 考慮調整 App Store，以提高利潤與經常性收入
Mark Gurman 的報導稱，Apple 正考慮調整 App Store，目標是提高利潤率並增加經常性收入；可能方案包括自動化 App 審查、提高開發者會員費，以及按流量向大型開發者收費，但具體改動尚未明朗。
情報判讀
訊號摘要
報導稱，這項規劃主要由 John Ternus 與 Eddy Cue 推動，可能也是 Phil Schiller 上週離開 Apple 的部分原因。Schiller 據稱反對相關做法，認為這會進一步引發開發者與政府的不滿；目前沒有資訊顯示任何方案已定案或實施。
為什麼值得注意
若 Apple 最終採用這些方向，開發者可能面臨更高的會員成本，或因流量計費而改變 App Store 的營運成本；但目前連具體方案都尚未確定，因此影響範圍仍無法判斷。
DNA 判讀
此情報目前的可信度為 52/100，仍在持續追蹤更多獨立來源以調整評估。
來源證據
先看主要證據，再查看佐證來源與來源脈絡。
主要證據
1Apple might soon make App Store changes to raise revenue, increase margins: report
Michael Burkhardt
“According to the latest edition of the Power On newsletter from Mark Gurman, Apple is reportedly considering making some changes to its App Store. The goal? To increase the potential revenue it brings in. more...”
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