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報導· Apple· 發布於 2026年9月1日
Apple 正式由 John Ternus 接任執行長，Tim Cook 改任董事會執行主席
Apple 的領導團隊頁面顯示，John Ternus 已於 9 月 1 日接任執行長，Tim Cook 則轉任董事會執行主席。Ternus 預定在 9 月 9 日發表 iPhone 18 Pro 與 iPhone Ultra 系列。
情報判讀
訊號摘要
Apple 更新後的領導團隊頁面將 John Ternus 列為執行長，並將 Tim Cook 移至董事會的執行主席職位；董事會區塊也新增成員大頭照，且列出 Ternus 的董事席位。Ternus 預定在 Apple 9 月 9 日的秋季媒體活動中介紹 iPhone 18 Pro 與 iPhone Ultra，但策略轉向目前仍只是預期，尚未獲得確認。
為什麼值得注意
這次職務變動代表 Apple 的執行長交接已反映在官方領導團隊頁面上，而 Ternus 上任後的首次重大公開產品活動也已排定在 9 月 9 日。這讓新任執行長的公開亮相與 iPhone 18 Pro、iPhone Ultra 的發表時程直接相連；至於公司是否會因此改變策略，現階段仍不能視為已確定。
來源證據
先看主要證據，再查看佐證來源與來源脈絡。
主要證據
1Apple leadership page updated as John Ternus becomes the new CEO
Benjamin Mayo
“Today is September 1st, and Apple has officially handed over the reins of CEO from Tim Cook to John Ternus. This commences a new era with Ternus leading the company. You can see the change reflected on the company’s newly-updated leadership page , with Ternus getting the CEO title and Cook moving to the Board of Directors section in his new role as…”
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