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報導· Apple· 發布於 2026年8月24日
Apple 在 Apple Store App 測試 AI 購物助理
Apple 正透過 Early Preview，向部分使用者測試 Apple Store App 的 AI 購物助理。這項功能以聊天介面取代一般搜尋圖示，提供產品、換購、電信方案、付款與比較等提示。
情報判讀
訊號摘要
部分使用者會在 Apple Store App 右下角看到聊天圖示，並可搜尋產品或與虛擬購物助理對話。Apple 提醒回答可能不準確，且可能為了品質、系統效能與防詐監控而使用並保留對話紀錄；目前尚未公布何時擴大開放。
為什麼值得注意
這項測試把 Apple Store App 的購物入口從傳統搜尋延伸到對話式導購，但目前仍僅限部分使用者，且回答準確度與對話紀錄保留都附帶明確限制，因此尚不能視為全面推出。
來源證據
先看主要證據，再查看佐證來源與來源脈絡。
主要證據
1Apple starts testing AI shopping assistant in the Apple Store app
Chance Miller
“Last month, a report suggested Apple was working on a new AI-powered shopping assistant for the Apple Store app on iPhone and iPad. The company now appears to be rolling that out to select users as part of an “Early Preview.””
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