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報導· Unknown· 發布於 2026年9月2日
Google 傳接洽好萊塢，尋求授權影視內容訓練 AI
據報導，Google 已接觸多家好萊塢片商，討論以授權方式將受著作權保護的影視資料用於 AI 訓練；目前尚未與 Disney、Warner Bros. Discovery 或 Universal 達成正式協議。
情報判讀
訊號摘要
報導稱，Google 願支付數億美元或更高金額取得片商內容授權，其中 Disney／Pixar 可能就單一受著作權保護角色的生成內容收取約 4,000 萬美元，若涵蓋更多角色，費用可能達到數十億美元。片商也可能從 YouTube 等平台上使用相關智慧財產生成內容的廣告收入中分成，但目前仍不清楚接洽是否會促成授權交易。
為什麼值得注意
若談判成真，這將把好萊塢的角色與影視資料帶入 AI 訓練及生成內容的正式授權市場，並為片商建立授權費與廣告分潤的新收入來源；但在尚無正式協議的情況下，AI 業者能否取得大規模影視內容仍未確定。
來源證據
先看主要證據，再查看佐證來源與來源脈絡。
主要證據
1Google needs Hollywood more than the studios need AI
Charles Pulliam-Moore
“Google has reportedly been reaching out to a number of Hollywood's biggest studios, hoping to strike licensing agreements that would allow it to train its AI models on copyrighted material in exchange for massive piles of cash. In theory, these deals would be a win-win: a huge financial boon to the studios that would also [...]”
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