9to5Mac noted that Apple has raised prices across most of its computing hardware, excluding the iPhone and Apple Watch, citing soaring costs in the memory market. Outgoing CEO Tim Cook said the company could no longer absorb the expenses driven by the massive expansion of AI data centers.
Apple has implemented significant price increases for iPad and Mac models in response to an AI-driven memory supply crisis. This move follows a period of trying to maintain stable pricing despite the cost of memory components like DDR5 quadrupling in some sectors.
This marks a rare mid-cycle price adjustment that directly impacts consumers' purchasing power for high-end tablets and computers, signaling how the AI infrastructure boom is negatively affecting consumer electronics costs.
The report attributes specific quotes to Tim Cook and details specific supply chain pressures referenced by the outlet.
Start with the primary evidence, then review supporting sources and context.
Michael Burkhardt
“AAPL Company Your Mac and iPad prices just went up, here’s why AI data centers are to blame Michael Burkhardt | Jun 28 2026 - 7:33 pm PT 3 Comments Apple just announced unprecedent”
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