9to5Mac reported that Apple has instructed supply chain partners to increase production of the upcoming foldable iPhone Ultra to roughly 10 million units.
Apple is reportedly targeting a higher production volume for its first foldable device, which may carry a premium price tag of $2,500 alongside the iPhone 18 series.
A 10 million unit initial order suggests Apple has high confidence in the demand for foldables despite a potentially record-breaking entry price for the Ultra model.
Based on detailed supply chain reporting from 9to5Mac citing production figures and price forecasts.
Start with the primary evidence, then review supporting sources and context.
Zac Hall
“iPhone iPhone 18 Pro iPhone 18 Pro Max iPhone Ultra Apple reportedly orders 10M foldable iPhone Ultra models, which could sell for around $2500 Zac Hall | Jul 1 2026 - 9:24 pm PT 2”
Recommended from Apple topics and recent confidence changes
9to5Mac reported that Apple’s HomePod mini and Apple TV have gone several years without updates, and said Siri’s AI upgrade could clear the way for new home hardware. The outlet says more products are in Apple’s pipeline.
9to5Mac reported that its latest Happy Hour discussion touched on iOS 27 beta 5, Apple’s apparent renewed interest in fitness wearables, and other Apple rumors. The episode also mentioned Vision Pro sports coverage, Apple TV rights chatter, and a new free movie promotion.
9to5Mac reported that Apple’s latest bug bounty limits appear tied to the surge in AI-generated security submissions. The outlet said the new cap and cooldown period fit a broader pattern of changes Apple has been making since last year.
Mark Gurman reports that Apple is investing in the foldable phone category beyond its first model. He says the company is already mapping out a second-generation version, with a third model also on the horizon.
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