9to5Mac reported that Apple TV has rolled out a new “Welcome Back” ad alongside the premiere of Ted Lasso season four. The spot places Ted Lasso inside scenes from other Apple TV shows to spotlight the wider lineup.
According to 9to5Mac, the new commercial is designed to celebrate Ted Lasso’s comeback while also drawing attention to shows like Severance, Silo, and The Morning Show. The article says the series has already jumped to the top of the TV app chart worldwide after its first episode arrived.
For Apple, the campaign links a marquee return with cross-promotion across its streaming catalog. For viewers, it signals that Apple TV is using one of its biggest brands to lift awareness for other original shows.
Start with the primary evidence, then review supporting sources and context.
Benjamin Mayo
“Apple TV Apple TV welcomes back Ted Lasso with a clever new commercial Benjamin Mayo | Aug 8 2026 - 8:14 am PT 0 Comments The Apple TV streaming service launched a new commercial t”
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