9to5Mac noted that the upcoming iPhone 18 Pro could see its entry price climb to at least $1,299 or $1,399 based on supply chain analysis.
Following reports of rising chip and memory expenses, analysts suggest Apple's next premium smartphone models will require a higher MSRP to maintain profit margins.
A potential $200 to $300 price increase would represent one of the most significant year-over-year cost jumps for the iPhone lineup in history.
The report bases its projections on Wall Street Journal estimates and component cost analysis from TechInsights.
Start with the primary evidence, then review supporting sources and context.
Ryan Christoffel
“iPhone iPhone 18 Pro iPhone 18 Pro Max iPhone 18 Pro could start at $1,399 or more, per report Ryan Christoffel | Jun 18 2026 - 6:58 am PT 11 Comments Due to unprecedented cost inc”
Recommended from Apple topics and recent confidence changes
Bandai Namco Entertainment published a promotional video for Dragon Quest Monsters: The Dark Prince focused on release news. The official channel frames the game’s launch messaging around the title’s main cast and setting.
Apple Newsroom reported that Apple Upgrade, a new hardware leasing program, is now available through the Apple Store online, the Apple Store app, and Apple Store locations in the U.S.
9to5Mac reported that Apple’s latest bug bounty limits appear tied to the surge in AI-generated security submissions. The outlet said the new cap and cooldown period fit a broader pattern of changes Apple has been making since last year.
9to5Mac reported that Tim Cook’s earnings-call remarks may hint at higher-than-expected costs for heavy Siri AI use. The piece says Apple’s wording suggests users may not get unlimited access without some form of payment.
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