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Developing· AppleUpdated 1d ago

9to5Mac says iPhone 18 Pro prices may increase alongside leadership changes

9to5Mac reported that the upcoming iPhone 18 Pro might see a price hike to at least $1,399, while John Ternus reportedly plans to prioritize design as he prepares to lead Apple.

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Credible lead
Evidence
9to5Mac · Seth Kurkowski
News report
AI summary

The outlet discussed potential premium pricing for the next-generation iPhone and strategic shifts in corporate structure as a new CEO transition nears.

Why this matters

A significant price increase could change how consumers view the Pro lineup, while a renewed focus on design suggests a shift in Apple's internal culture post-Tim Cook.

Confidence reason

The information comes from an established Apple-focused news outlet summarizing multiple industry reports.

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Evidence
  • 9to5MacPrimary
    June 22, 2026 – iPhone 18 Pro prices, Apple Store closures
    Seth Kurkowski
    "9to5Mac Podcast Network 9to5Mac Daily Podcast 9to5Mac Daily: June 22, 2026 – iPhone 18 Pro prices, Apple Store closures Seth Kurkowski | Jun 22 2026 - 5:51 pm PT 0 Comments Listen "
    Open original source