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9to5Mac says Apple is planning price hikes across product lines due to RAM shortages
According to 9to5Mac, Tim Cook confirmed that rising costs for memory will lead to unavoidable price increases for Apple hardware. The CEO noted that high demand for AI-related server memory is significantly impacting the supply available for consumer electronics.
9to5Mac reports that Apple's CEO warned of upcoming price adjustments for the company's devices, citing unsustainable costs caused by a global DRAM shortage. While specific product details weren't shared, the shift is attributed to the semiconductor industry prioritizing high-bandwidth memory for artificial intelligence.
This suggests upcoming releases like the iPhone 18 or new Mac models could be more expensive than previous generations, potentially cooling consumer demand for the company's latest hardware upgrades.
The report cites a direct interview with the Apple CEO conducted by The Wall Street Journal, providing high-level executive attribution for the claims.
If you believe this Signal's source, evidence, classification, translation, or status is incorrect, please provide correction details.
Report correction →- 9to5MacPrimaryApple confirms price increases are coming to its products due to RAM shortage - 9to5MacZac Hall
"Apple confirms price increases are coming to its products due to RAM shortage Zac Hall | Jun 17 2026 - 2:17 pm PT 9 Comments Apple has confirmed that its products will see price in"
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