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Apple announces App Store price and developer-proceeds changes across four countries
Apple said tax changes will immediately affect developer proceeds in Morocco, the Republic of the Congo, and Tanzania, while App Store prices for apps and In-App Purchases will change from September 14 in Israel, Indonesia, Morocco, and the Republic of the Congo.
DNA Brief
Signal Summary
Morocco is introducing a 20% value-added tax, the Republic of the Congo an 18% value-added tax, and Tanzania is raising its digital sales tax from 2% to 3%. The price updates apply under stated storefront conditions and exclude selected base storefronts, manually managed pricing, and auto-renewable subscriptions. Apple did not disclose the specific price amounts.
Why It Matters
The changes may alter developer proceeds in three markets and the prices users see for apps and In-App Purchases in four markets. Because Apple has not provided the amounts, the size and direction of the individual price changes remain unclear.
Evidence
Start with the primary evidence, then review supporting sources and context.
Primary Evidence
1Apple announces App Store price changes in four countries
Marcus Mendes
“Apple’s Developer blog today announced tax and price updates for apps, In-App Purchases, and subscriptions in several regions. Here are the details.”
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