Apple is preparing to introduce the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable iPhone Ultra in a prerecorded presentation with an in-person component at Apple Park.
The event will be Apple's first major product presentation after John Ternus takes over as CEO on September 1. Alongside the iPhone 18 Pro lineup, Apple is expected to unveil the iPhone Ultra as its first foldable phone, while media and other guests gather at Apple Park for the in-person portion. The source does not provide a calendar date, time, streaming platform, or viewing link.
The presentation would mark more than a routine iPhone update: it could bring Apple's first foldable phone into the company's announced product lineup. Its timing also makes it a significant early product moment for Apple after the CEO transition, while the prerecorded format sets expectations for how the launch will be presented.
Start with the primary evidence, then review supporting sources and context.
Andrew Orr <andreworr@appleinsider.com>
“The foldable iPhone Ultra and iPhone 18 Pro launch is coming. Here's how and when to watch the event live. Render of rumored iPhone 18 Dark Cherry color Apple will unveil the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable phone, the iPhone Ultra.…”
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