IGN noted that Tim Cook expects hardware price hikes due to the skyrocketing expenses of memory and storage chips used in devices like the iPhone.
Apple leadership says rising component costs, specifically for memory parts, are making price increases for upcoming consumer electronics inevitable.
Higher production costs for the iPhone 18 Pro suggest that next-generation hardware will be significantly more expensive for end users.
The report cites specific quotes from Tim Cook's interview with The Wall Street Journal regarding component pricing.
Start with the primary evidence, then review supporting sources and context.
Luke Reilly
“iPhone 17 Apple Price Rises ‘Unavoidable’, Warns CEO Tim Cook Surging chip costs driven by booming AI demands are to blame. By Luke Reilly Updated : Jun 18, 2026 8:03am UTC 0 comme”
Recommended from Apple topics and recent confidence changes
Bandai Namco Entertainment published a promotional video for Dragon Quest Monsters: The Dark Prince focused on release news. The official channel frames the game’s launch messaging around the title’s main cast and setting.
9to5Mac reported that Apple’s latest bug bounty limits appear tied to the surge in AI-generated security submissions. The outlet said the new cap and cooldown period fit a broader pattern of changes Apple has been making since last year.
MacRumors wrote that Apple is being linked to three Ultra-branded devices, including a foldable iPhone, new AirPods, and a MacBook with a touch display. The report is based on claims from other Apple watchers and should be treated as unconfirmed.
Apple Newsroom reported that Apple Upgrade, a new hardware leasing program, is now available through the Apple Store online, the Apple Store app, and Apple Store locations in the U.S.
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