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iPhone 17 again leads global smartphone model sales
Counterpoint Research figures for Q2 2026 rank the iPhone 17 as the world's best-selling smartphone model, with Apple models taking the next two spots.
DNA Brief
Signal Summary
The ranking covers the top 10 smartphone models globally by sales in Q2 2026. The source says the iPhone 17 also ranked first in Q1 2026, while it does not identify the other two Apple models in the top three or provide unit sales or market-share figures.
Why It Matters
The iPhone 17 held the top spot in Counterpoint Research's global model ranking for a second consecutive quarter, and Apple occupied all three leading positions in Q2. The figures indicate continued leadership by model, but do not show the size of the lead.
Evidence
Start with the primary evidence, then review supporting sources and context.
Primary Evidence
1World's best selling smartphone is the iPhone 17 - again
William Gallagher <wg@williamgallagher.com>
“Figures for the second quarter of 2026 show that the iPhone 17 is once more the biggest selling smartphone around the globe, and that Apple takes the next two spots as well. The iPhone 17 is the world's best-selling smartphone According to previous figures from Counterpoint Research, the iPhone 17 was the best-selling smartphone in Q1 2026.…”
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