MacRumors reported that Apple controlled 65% of the global premium smartphone market in the first half of 2026, according to Counterpoint Research. The outlet said strong iPhone 17 sales helped Apple grow revenue even as competition in China tightened.
MacRumors said Counterpoint Research’s latest tracker shows premium phones taking a larger share of overall smartphone sales. It also noted that higher component costs and rising Android prices may be pushing more buyers toward flagship models.
The report suggests Apple is still dominating the high-end phone category, even with its share drifting lower over time. For iPhone buyers, it also points to a market where premium devices may keep looking more attractive as cheaper phones get pricier.
The source is a MacRumors reporter summary citing Counterpoint Research, so the figures are presented as attributed reporting rather than official Apple data.
Start with the primary evidence, then review supporting sources and context.
“Apple captured 65% of the global premium smartphone market in the first half of 2026, as the wider premium segment's share of overall smartphone sales climbed to a record 29%. That”
Recommended from Apple topics and recent confidence changes
Bandai Namco Entertainment published a promotional video for Dragon Quest Monsters: The Dark Prince focused on release news. The official channel frames the game’s launch messaging around the title’s main cast and setting.
9to5Mac reported that Apple’s latest bug bounty limits appear tied to the surge in AI-generated security submissions. The outlet said the new cap and cooldown period fit a broader pattern of changes Apple has been making since last year.
Apple Newsroom reported that Apple Upgrade, a new hardware leasing program, is now available through the Apple Store online, the Apple Store app, and Apple Store locations in the U.S.
9to5Mac said Apple is expected to unveil the iPhone 18 Pro next month and framed the bigger question as whether buyers should purchase now or hold off. The outlet says its advice this year is different from what it has suggested before.
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