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MacRumors reports Apple's steady iPhone pricing helped lift its smartphone share
MacRumors reported that Apple reached a record 20% share of the global smartphone market in the second quarter, with Omdia crediting a strong iPhone 17 upgrade cycle and unchanged pricing across the lineup. The outlet noted that rivals faced price hikes amid a memory chip shortage.
According to MacRumors, Apple’s pricing strategy appears to have supported demand even as the broader smartphone market weakened. The report also suggests component-cost pressure could shape pricing decisions later in the year.
For iPhone buyers, the story suggests Apple may have gained an advantage by holding prices steady while competitors raised theirs. It also signals that rising memory costs could influence future iPhone pricing and the broader budget-phone market.
- MacRumorsPrimaryApple's Steady iPhone Pricing Pays Off as Rivals ScrambleVerification pending
"Apple's Steady iPhone Pricing Pays Off as Rivals Scramble Monday July 13, 2026 7:44 am PDT by Hartley Charlton Apple captured a record 20% share of the global smartphone market in "
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