MacRumors reported that Apple's upcoming iPhone 18 Pro may see its starting price jump to $1,399 due to skyrocketing costs for storage and memory components.
Following official comments from Apple regarding rising expenses, a new analysis suggests the next Pro model will be substantially more expensive to maintain profit margins.
A $300 increase would represent one of the largest single-generation price hikes in iPhone history, potentially impacting consumer upgrade cycles and sales volume.
The report attributes the information to a major publication (WSJ) and specific component cost analysis from TechInsights.
Start with the primary evidence, then review supporting sources and context.
“Report: iPhone 18 Pro Could Start at $1,399 Amid Price Hikes Friday June 19, 2026 4:03 am PDT by Hartley Charlton Apple this week confirmed that price increases are coming across i”
Recommended from Apple topics and recent confidence changes
Bandai Namco Entertainment published a promotional video for Dragon Quest Monsters: The Dark Prince focused on release news. The official channel frames the game’s launch messaging around the title’s main cast and setting.
9to5Mac reported that Apple’s latest bug bounty limits appear tied to the surge in AI-generated security submissions. The outlet said the new cap and cooldown period fit a broader pattern of changes Apple has been making since last year.
Apple Newsroom reported that Apple Upgrade, a new hardware leasing program, is now available through the Apple Store online, the Apple Store app, and Apple Store locations in the U.S.
MacRumors wrote that Apple is being linked to three Ultra-branded devices, including a foldable iPhone, new AirPods, and a MacBook with a touch display. The report is based on claims from other Apple watchers and should be treated as unconfirmed.
%20--%3e%3cdefs%3e%3cstyle%3e%20.st0%20{%20fill:%20%23e60012;%20}%20.st1%20{%20fill:%20%23666;%20}%20.st2%20{%20fill:%20%23111;%20}%20%3c/style%3e%3c/defs%3e%3cpath%20class='st2'%20d='M208.79.2c10.12-1.03,18.93,1.81,26.29,8.72l77.13,96.19c2.89,2.23,6.06-.63,6.05-3.83l-.02-87.19c1.16-18.51,31.42-18.04,32.08.55v119.76c-1.34,25.11-32.65,27.51-48.09,13.24l-75.42-95.14c-2.82-2.58-7.03-2.45-7.42,1.87l.03,86.1c.01,21.09-31.94,21.37-32.63.55l.03-118.08c1.06-12.97,8.93-21.42,21.97-22.74Z'/%3e%3cpath%20class='st2'%20d='M12.13,1.28c28.23,1.02,58-1.81,86.06-.16,58.19,3.42,87.38,69.72,59.24,118.26-30.33,52.32-91.41,33.17-141.59,36.82-7.03-.55-12.94-3.9-15.01-10.94C-.84,102.42.61,59.25.1,16.3.7,8.64,4.37,3,12.13,1.28ZM39.75,31.63c-4.09.5-6.61,3.23-7.05,7.3,1.69,25.45-2.25,53.81-.02,78.92.43,4.85,2.61,7.02,7.46,7.45,31.53-2.7,72.07,10.71,90.43-23.37,16.64-30.88-3.09-68.26-38.47-70.47-17.01-1.06-35.22.72-52.35.17Z'/%3e%3cpath%20class='st0'%20d='M451.82.76c14.02-1.45,22.07,5.56,28.57,16.93,7.85,13.74,14.8,30.14,21.65,44.58,11.76,24.81,22.94,49.91,34.42,74.86,6.22,17.37-16.52,25.98-26.77,12.95l-49.9-105.74c-2.92-4.12-8.88-2.9-10.92,1.47l-48.61,103.72c-5.67,9.12-21.27,9.25-26.5-.49-3.21-5.96-1.09-10.33,1.15-16.01,8.28-20.95,19.9-43.62,29.61-64.21,7.23-15.34,14.36-31.83,22.28-46.71,5.84-10.97,11.36-19.93,25.03-21.34Z'/%3e%3cpath%20class='st1'%20d='M354.87,260.86c-1.34-1.43-.43-6.14-.7-8.14-8.6,12.04-28.47,12.98-39.48,3.85-12.17-10.1-12.56-35.25-1.89-46.55,10.21-10.81,31.8-10.33,40.81,1.87-.23-1.61.59-3.13.61-4.69.06-7.12-1.35-14.7-.53-21.99.44-3.92,1.31-5.93,5.76-5.34,5.36.72,2.99,8.02,3.07,11.28.47,19.6,1.49,41.18.49,60.74-.07,1.41-.64,8.36-1.05,8.88-1.68,1.61-5.54,1.72-7.09.09ZM329.73,210.39c-19.97,2.69-20.94,38.81-1.64,43.83,12.31,3.2,23.12-3.1,25.38-15.7,3-16.68-5.49-30.59-23.74-28.13Z'/%3e%3cpath%20class='st1'%20d='M414.37,235.07c-.12,17.69,19.96,25.23,33.88,16.46,2.61-1.64,7.32-7.85,10.24-2.89s-5.56,9.99-9.34,11.52c-29.14,11.79-53.82-15.18-40.78-42.94,10.64-22.66,48.71-19.04,51.78,7.15.27,2.28.92,10.7-2.43,10.7h-43.36ZM451.38,227.9c.55-21.16-29.25-24.48-35.92-5.26-.31.89-1.81,5.26-.25,5.26h36.18Z'/%3e%3cpath%20class='st1'%20d='M176.19,202.67c7.46-.84,18.53-.08,24.43,5.08,2.3,2.01,5.28,6.34,2.25,8.88-4.25,3.56-7.89-3.3-11.65-5.01-6.03-2.75-18.03-2.84-22.38,3.02-4.03,5.44.25,9.84,5.57,11.56,9.51,3.1,27.8,2.02,30.8,14.48,5.86,24.38-32.03,27.02-45.18,15.34-2.55-2.26-5.29-7.78-1.25-9.5,4.64-1.98,6.61,3.18,10.34,5.38,6.78,3.98,23.63,5.29,27.18-3.21,5.03-12.04-14.18-12.31-21.11-13.88-9.73-2.21-17.6-6.26-16.54-17.67.82-8.84,9.49-13.57,17.54-14.47Z'/%3e%3cpath%20class='st1'%20d='M63.23,260.86c-.65-.69-.64-1.96-.72-2.87-1.39-16.22,1.11-34.37,0-50.81-.05-2.53,1.07-3.91,3.62-4.14,6.44-.56,5.15,4.71,5.25,9.4l4.41-4.69c10.88-8.45,30.96-7.68,36.56,6.53,3,7.61,2.95,33.74,2.13,42.6-.64,6.91-7.92,6.29-8.74,2.62-.84-10.96.7-22.69-.1-33.56s-5.96-16.52-17.44-15.73c-24.4,1.7-14.9,32.77-16.94,48.73-.64,3.45-5.97,4.09-8.02,1.91Z'/%3e%3cpath%20class='st1'%20d='M514.35,213c1.29.33.93-.3,1.27-.7,1.69-1.97,2.63-3.88,4.86-5.6,3.68-2.83,17.08-7.73,17.13-.05.04,5.45-5.56,3.82-9.56,4.86-19.56,5.06-12.3,32.91-13.71,47.55-.72,3.82-7.91,4.17-8.3.04l.54-54.68c1.57-2.62,7.77-1.21,7.77.59v8Z'/%3e%3cpath%20class='st1'%20d='M6.59,203.19c2.04-.48,4.95-.53,5.82,1.68l.45,53.68c-.6,4.61-8.21,5.19-8.88-.57-1.84-15.83,1.41-35.13,0-51.33.06-1.73.89-3.05,2.61-3.46Z'/%3e%3cpath%20class='st1'%20d='M253.48,203.19c2.93-.68,6.16.05,6.25,3.46-1.4,16.21,1.84,35.49,0,51.33-.56,4.81-5.89,5.51-8.56,1.91l-.29-53.24c.06-1.73.89-3.05,2.61-3.46Z'/%3e%3cpath%20class='st1'%20d='M6.05,180.04c11.37-2.9,10.88,13.61,1.22,11.77-6.66-1.27-6.07-10.53-1.22-11.77Z'/%3e%3cpath%20class='st1'%20d='M252.93,180.02c11.46-2.59,10.5,13.27,1.14,11.91-6.22-.9-6.41-10.72-1.14-11.91Z'/%3e%3c/svg%3e)
%20--%3e%3cdefs%3e%3cstyle%3e%20.st0%20{%20fill:%20%23e60012;%20}%20.st1%20{%20fill:%20%23a1a1a1;%20}%20.st2%20{%20fill:%20%23f2f2f2;%20}%20%3c/style%3e%3c/defs%3e%3cpath%20class='st2'%20d='M208.79.2c10.12-1.03,18.93,1.81,26.29,8.72l77.13,96.19c2.89,2.23,6.06-.63,6.05-3.83l-.02-87.19c1.16-18.51,31.42-18.04,32.08.55v119.76c-1.34,25.11-32.65,27.51-48.09,13.24l-75.42-95.14c-2.82-2.58-7.03-2.45-7.42,1.87l.03,86.1c.01,21.09-31.94,21.37-32.63.55l.03-118.08c1.06-12.97,8.93-21.42,21.97-22.74Z'/%3e%3cpath%20class='st2'%20d='M12.13,1.28c28.23,1.02,58-1.81,86.06-.16,58.19,3.42,87.38,69.72,59.24,118.26-30.33,52.32-91.41,33.17-141.59,36.82-7.03-.55-12.94-3.9-15.01-10.94C-.84,102.42.61,59.25.1,16.3.7,8.64,4.37,3,12.13,1.28ZM39.75,31.63c-4.09.5-6.61,3.23-7.05,7.3,1.69,25.45-2.25,53.81-.02,78.92.43,4.85,2.61,7.02,7.46,7.45,31.53-2.7,72.07,10.71,90.43-23.37,16.64-30.88-3.09-68.26-38.47-70.47-17.01-1.06-35.22.72-52.35.17Z'/%3e%3cpath%20class='st0'%20d='M451.82.76c14.02-1.45,22.07,5.56,28.57,16.93,7.85,13.74,14.8,30.14,21.65,44.58,11.76,24.81,22.94,49.91,34.42,74.86,6.22,17.37-16.52,25.98-26.77,12.95l-49.9-105.74c-2.92-4.12-8.88-2.9-10.92,1.47l-48.61,103.72c-5.67,9.12-21.27,9.25-26.5-.49-3.21-5.96-1.09-10.33,1.15-16.01,8.28-20.95,19.9-43.62,29.61-64.21,7.23-15.34,14.36-31.83,22.28-46.71,5.84-10.97,11.36-19.93,25.03-21.34Z'/%3e%3cpath%20class='st1'%20d='M354.87,260.86c-1.34-1.43-.43-6.14-.7-8.14-8.6,12.04-28.47,12.98-39.48,3.85-12.17-10.1-12.56-35.25-1.89-46.55,10.21-10.81,31.8-10.33,40.81,1.87-.23-1.61.59-3.13.61-4.69.06-7.12-1.35-14.7-.53-21.99.44-3.92,1.31-5.93,5.76-5.34,5.36.72,2.99,8.02,3.07,11.28.47,19.6,1.49,41.18.49,60.74-.07,1.41-.64,8.36-1.05,8.88-1.68,1.61-5.54,1.72-7.09.09ZM329.73,210.39c-19.97,2.69-20.94,38.81-1.64,43.83,12.31,3.2,23.12-3.1,25.38-15.7,3-16.68-5.49-30.59-23.74-28.13Z'/%3e%3cpath%20class='st1'%20d='M414.37,235.07c-.12,17.69,19.96,25.23,33.88,16.46,2.61-1.64,7.32-7.85,10.24-2.89s-5.56,9.99-9.34,11.52c-29.14,11.79-53.82-15.18-40.78-42.94,10.64-22.66,48.71-19.04,51.78,7.15.27,2.28.92,10.7-2.43,10.7h-43.36ZM451.38,227.9c.55-21.16-29.25-24.48-35.92-5.26-.31.89-1.81,5.26-.25,5.26h36.18Z'/%3e%3cpath%20class='st1'%20d='M176.19,202.67c7.46-.84,18.53-.08,24.43,5.08,2.3,2.01,5.28,6.34,2.25,8.88-4.25,3.56-7.89-3.3-11.65-5.01-6.03-2.75-18.03-2.84-22.38,3.02-4.03,5.44.25,9.84,5.57,11.56,9.51,3.1,27.8,2.02,30.8,14.48,5.86,24.38-32.03,27.02-45.18,15.34-2.55-2.26-5.29-7.78-1.25-9.5,4.64-1.98,6.61,3.18,10.34,5.38,6.78,3.98,23.63,5.29,27.18-3.21,5.03-12.04-14.18-12.31-21.11-13.88-9.73-2.21-17.6-6.26-16.54-17.67.82-8.84,9.49-13.57,17.54-14.47Z'/%3e%3cpath%20class='st1'%20d='M63.23,260.86c-.65-.69-.64-1.96-.72-2.87-1.39-16.22,1.11-34.37,0-50.81-.05-2.53,1.07-3.91,3.62-4.14,6.44-.56,5.15,4.71,5.25,9.4l4.41-4.69c10.88-8.45,30.96-7.68,36.56,6.53,3,7.61,2.95,33.74,2.13,42.6-.64,6.91-7.92,6.29-8.74,2.62-.84-10.96.7-22.69-.1-33.56s-5.96-16.52-17.44-15.73c-24.4,1.7-14.9,32.77-16.94,48.73-.64,3.45-5.97,4.09-8.02,1.91Z'/%3e%3cpath%20class='st1'%20d='M514.35,213c1.29.33.93-.3,1.27-.7,1.69-1.97,2.63-3.88,4.86-5.6,3.68-2.83,17.08-7.73,17.13-.05.04,5.45-5.56,3.82-9.56,4.86-19.56,5.06-12.3,32.91-13.71,47.55-.72,3.82-7.91,4.17-8.3.04l.54-54.68c1.57-2.62,7.77-1.21,7.77.59v8Z'/%3e%3cpath%20class='st1'%20d='M6.59,203.19c2.04-.48,4.95-.53,5.82,1.68l.45,53.68c-.6,4.61-8.21,5.19-8.88-.57-1.84-15.83,1.41-35.13,0-51.33.06-1.73.89-3.05,2.61-3.46Z'/%3e%3cpath%20class='st1'%20d='M253.48,203.19c2.93-.68,6.16.05,6.25,3.46-1.4,16.21,1.84,35.49,0,51.33-.56,4.81-5.89,5.51-8.56,1.91l-.29-53.24c.06-1.73.89-3.05,2.61-3.46Z'/%3e%3cpath%20class='st1'%20d='M6.05,180.04c11.37-2.9,10.88,13.61,1.22,11.77-6.66-1.27-6.07-10.53-1.22-11.77Z'/%3e%3cpath%20class='st1'%20d='M252.93,180.02c11.46-2.59,10.5,13.27,1.14,11.91-6.22-.9-6.41-10.72-1.14-11.91Z'/%3e%3c/svg%3e)