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Developing· AppleUpdated 5d ago

MacRumors notes iPhone 18 Pro could see significant price hike to $1,399

MacRumors reported that Apple's upcoming iPhone 18 Pro may see its starting price jump to $1,399 due to skyrocketing costs for storage and memory components.

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Evidence
MacRumors
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AI summary

Following official comments from Apple regarding rising expenses, a new analysis suggests the next Pro model will be substantially more expensive to maintain profit margins.

Why this matters

A $300 increase would represent one of the largest single-generation price hikes in iPhone history, potentially impacting consumer upgrade cycles and sales volume.

Confidence reason

The report attributes the information to a major publication (WSJ) and specific component cost analysis from TechInsights.

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iPhone 18 Pro

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Evidence
  • MacRumorsPrimary
    Report: iPhone 18 Pro Could Start at $1,399 Amid Price Hikes
    Verification pending
    "Report: iPhone 18 Pro Could Start at $1,399 Amid Price Hikes Friday June 19, 2026 4:03 am PDT by Hartley Charlton Apple this week confirmed that price increases are coming across i"
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