MacRumors reported that analyst Jeff Pu expects Apple’s iPhone 18 Pro and iPhone 18 Pro Max to rise by roughly $250 to $300 over current Pro pricing. He tied the possible increase to higher chip and memory costs, along with broader component shortages.
According to MacRumors, the pricing outlook for Apple’s Pro iPhone line may be changing as component costs climb. The report also says Tim Cook did not address iPhone pricing on the recent earnings call.
If Apple does raise Pro iPhone prices, it could affect upgrade plans for buyers who usually target the top-tier models. The report also points to continued pressure from AI-related hardware demand across the supply chain.
The source is a MacRumors news article citing analyst Jeff Pu, so this is attributed reporting rather than official Apple confirmation.
Start with the primary evidence, then review supporting sources and context.
“This year's iPhone 18 Pro and iPhone 18 Pro Max could be $250-$300 more expensive than existing iPhone 17 Pro models due to higher silicon and memory costs, an analyst claimed toda”
Recommended from Apple topics and recent confidence changes
MacRumors reported that TrendForce’s latest analysis puts the 256GB iPhone 18 Pro’s bill of materials well above the current model, largely because memory costs have surged. The outlet says Apple may need to lean on pricing changes across the lineup to offset the pressure.
MacRumors reported that Apple’s annual iPhone event is expected in the first half of September, with the iPhone 18 Pro, iPhone 18 Pro Max, and a foldable iPhone reportedly called iPhone Ultra on deck. The outlet said a date immediately after Labor Day looks unlikely, and pointed to a later September window instead.
MacRumors wrote that Apple is still expected to hold its iPhone event in September, with the company typically giving about two weeks’ notice. The outlet says that could put the event announcement in late August if Bloomberg’s reported timing is right.
MacRumors reported that Apple may not offer a base iPhone 18 in its fall lineup, with only the Pro models and a foldable iPhone Ultra expected at first. The outlet says the lower-cost iPhone 18 could wait until spring 2027.
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