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Developing· AppleUpdated 2h ago

Mark Gurman notes potential September window for iPhone 18 Pro and Ultra reveal

Mark Gurman reported that Apple might hold its iPhone 18 Pro and iPhone Ultra launch event on September 8 or 9.

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@markgurman
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AI summary

Bloomberg's Mark Gurman suggested that historical patterns point toward a mid-September announcement for the next generation of high-end iPhones.

Why this matters

Identifying the likely reveal dates helps consumers and investors prepare for Apple's most significant hardware cycle of the year.

Confidence reason

Mark Gurman is a highly reputable reporter for Bloomberg with a significant track record of Apple hardware insights.

Evidence