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My Nintendo News notes Shuntaro Furukawa is focused on stopping Pokemon TCG scalpers
My Nintendo News reported that Nintendo's president is working with The Pokemon Company to combat bulk purchasing and high-priced reselling of trading cards. The strategy includes implementing account verification through Japan's official ID system to ensure fair distribution.
DNA Brief
Signal Summary
Nintendo leadership acknowledged ongoing issues with Pokemon card reselling and outlined new preventative measures being taken by The Pokemon Company. These initiatives range from made-to-order sales to stricter identity verification for online drawings.
Why It Matters
Reselling remains a significant barrier for genuine collectors and players trying to access new sets at retail prices. The involvement of Nintendo's president suggests the company is escalating its efforts to stabilize the market.
DNA Read
The source provides a direct quote from Nintendo's president regarding active strategies to combat card scalping.
Evidence
Start with the primary evidence, then review supporting sources and context.
Primary Evidence
1Nintendo addresses Pokemon TCG scalping
“Nintendo addresses Pokemon TCG scalping July 4, 2026 Sickr 4 Comments The Pokemon franchise is as popular and healthy as it has ever been but there’s a severe issue when it comes t”
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