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Developing· Nintendo· Published Jun 25, 2026
My Nintendo News reports Xbox chief views Call of Duty as a larger property than the MCU
According to My Nintendo News, Xbox CEO Asha Sharma noted that the Call of Duty series currently holds more cultural weight than the Marvel Cinematic Universe.
DNA Brief
Signal Summary
The outlet reports on comments from Xbox leadership regarding the massive scale of the Call of Duty brand and its upcoming expansion into film and onto the Nintendo Switch 2.
Why It Matters
This highlights the strategic importance of Call of Duty as it prepares for its debut on Nintendo's next-generation hardware and moves into multi-media entertainment.
DNA Read
The report cites direct quotes from current Xbox leadership regarding franchise scale and future plans.
Evidence
Start with the primary evidence, then review supporting sources and context.
Primary Evidence
1Xbox CEO says Call of Duty is bigger than the Marvel Cinematic Universe
“Xbox CEO says Call of Duty is bigger than the Marvel Cinematic Universe June 25, 2026 Sickr 9 Comments Call of Duty continues to be widely popular and the next iteration of the fra”
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