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Nintendo Everything reports SEGA sees Sonic as key to its wider business
Nintendo Everything wrote that SEGA president Shuji Utsumi described Sonic as a core symbol for the company and tied its performance to broader success across SEGA’s lineup. He also said the company missed a goal tied to Sonic-related global expansion and wants the newest Sonic game to do better.
According to Nintendo Everything, a Famitsu interview with SEGA’s president linked Sonic’s strength to the company’s overall outlook. The report also says SEGA fell short of a prior Sonic-related target and is hoping the latest release can improve results.
Sonic remains one of SEGA’s most important brands, so comments like these can hint at how the company is prioritizing its biggest IP. For fans, it suggests SEGA is still looking to grow Sonic beyond games and use the character to support other projects.
- Nintendo EverythingPrimarySEGA talks importance of Sonic, failing to reach its goal, wanted new game to sell moreBrian
"SEGA talks importance of Sonic, failing to reach its goal, wanted new game to sell more Submit a news tip Home Features News Reviews Guides ☰ Switch 2 Switch Switch eShop amiibo Mo"
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