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Coverage· Nintendo· Published Aug 25, 2026

Pokémon GO marks 10 years with more than 800 million downloads and $9 billion in revenue

Sensor Tower data shows that Pokémon GO reached its 10th anniversary in July 2026 after recording more than 800 million downloads and over $9 billion in revenue from July 2016 through July 2026. The US ranked first in both downloads and revenue, while Japan ranked sixth in downloads and second in revenue.

Coverage

DNA Brief

Signal Summary

Sensor Tower’s data puts the US at more than 145 million downloads and over $3.6 billion in revenue, making it the top market on both measures. Japan also ranked among the leading markets by revenue, with higher revenue per download and launch rates relative to its download volume, along with substantial ad impressions. The report notes differences between the US and Japan in user age mix and the share of male users.

Why It Matters

The figures show that Pokémon GO’s 10-year performance is not determined by download volume alone: the US led in both scale and revenue, while Japan generated a stronger monetization profile relative to its download count. The market differences provide a concrete view of how audience composition, engagement, and advertising activity can shape revenue across regions.

Evidence

Start with the primary evidence, then review supporting sources and context.

1 items

Primary Evidence

1
  • 4GamerDocumentOriginal

    「Pokémon GO」10周年,累計8億DL・収益90億ドル以上を記録 日本はDL数に対して高い収益

    “SensorTowerは本日,位置情報ゲーム「PokémonGO」が2026年7月に10周年を迎えたことを受け,同作の市場動向をまとめたデータを公開した。世界累計DL数は8億以上,収益は90億ドル以上を記録。米国と日本が2大市場となっており,日本ではDL数に対して高い収益を上げているほか,起動率も米国を上回っている。”
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