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官方來源· Apple Developer· 發布於 2026年10月6日
Apple 詳述 App Store 新素材與 App Store Connect 管理工具
Apple 於 10 月 5 日介紹 App Store 的新圖片與影片素材，以及 App Store Connect 的預覽工具和 Asset Library。開發者可預覽素材在產品頁面與搜尋結果中的呈現方式，也能集中整理素材、截圖和 App 預覽。
完整報導
Apple 於 2026 年 10 月 5 日公布 App Store 新素材與管理工具的詳細資訊。新的圖片和影片素材可用於產品頁面標頭及搜尋結果素材，並與既有的 App 預覽和截圖互補；Apple 表示，開發者可藉此呈現品牌、推廣季節性內容或展示新內容。Apple 也提供設計指引與可下載範本。
App Store Connect 新增預覽工具，讓開發者在提交前查看創意素材、截圖及其他中繼資料在產品頁面和搜尋結果中的樣貌。預覽工具支援深色模式，以及不同裝置與方向。另新增的 Asset Library 可集中上傳與整理創意素材、截圖和 App 預覽，素材也可在預定使用前先行存放。
Apple 表示，開發者可預先提交素材供審核，待季節性活動準備就緒後再使用。公告也連結至避免常見截圖問題的新 App Review 指引。Apple 早在 2026 年 8 月 5 日已預告這批素材將於秋季推出；這次公告進一步說明了素材位置、預覽功能與管理方式。
為什麼值得注意
更新不只增加可用於產品頁面標頭和搜尋結果的素材，也提供提交前預覽及集中管理流程。開發者可先準備並送審季節性素材，並在不同裝置與顯示設定下檢查呈現效果。
Apple Developer
圖庫Apple Developer
來源證據
先看主要證據，再查看佐證來源與來源脈絡。
主要證據
1Showcase your apps with new assets on the App Store
“Make your apps and games stand out with new creative assets on the App Store and asset management tools in App Store Connect. Market your app or game in new ways Use new creative assets on your product page headers and in search result assets to highlight your brand, promote seasonal offerings, showcase new content, and more.…”
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