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Apple details new App Store assets and App Store Connect tools
On October 5, Apple outlined new image and video assets for the App Store, along with a preview tool and Asset Library in App Store Connect. Developers can check how assets will appear on product pages and in search results, and manage them alongside screenshots and app previews.
Full Report
On October 5, 2026, Apple detailed new App Store creative assets and related management tools. The new images and videos can appear in product page headers and search results, complementing existing app previews and screenshots. Apple says developers can use them to highlight a brand, promote seasonal offerings, or showcase new content; design guidance and downloadable templates are also available.
A new preview tool in App Store Connect lets developers check how creative assets, screenshots, and other metadata will look on product pages and in search results before submission. It supports Dark Mode, different devices, and different orientations. The new Asset Library provides one place to upload and organize creative assets, screenshots, and app previews, including assets prepared ahead of their intended use.
Apple says developers can submit creative assets for approval ahead of a seasonal campaign and use them when ready. The announcement also points to new App Review guidance on avoiding common screenshot issues. Apple had described the assets as upcoming ahead of a fall launch in its August 5, 2026 news page; this announcement adds details on placements, preview capabilities, and asset management.
Why This Matters
The update adds more than new promotional placements: it gives developers a way to review how assets will appear before submission and keep those assets, screenshots, and app previews together. Advance submission for approval can also support preparing campaign materials before they are needed.
Evidence
Start with the primary evidence, then review supporting sources and context.
Primary Evidence
1Showcase your apps with new assets on the App Store
“Make your apps and games stand out with new creative assets on the App Store and asset management tools in App Store Connect. Market your app or game in new ways Use new creative assets on your product page headers and in search result assets to highlight your brand, promote seasonal offerings, showcase new content, and more.…”
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