Apple announced a September 9, 2026 product event at 10 a.m. PT titled “Surprise and shine.” The article expects iPhone 18 Pro models, a rumored foldable iPhone Ultra, updated Apple Watches, and AirPods 5, but says several details remain unconfirmed.
The invitation features a glowing Apple logo with sunlight shining through. The article says the event is expected to introduce the iPhone 18 Pro, iPhone 18 Pro Max, and Apple’s first foldable iPhone, reportedly called iPhone Ultra. It also says a standard iPhone is not expected in the fall lineup, while iPhone 18, iPhone 18e, and iPhone Air 2 are reportedly planned for spring 2027. The foldable iPhone’s name, specifications, pricing, and features remain unconfirmed.
The announced date sets a clear anchor for Apple’s fall product cycle. If the article’s expectations are accurate, the event would focus on Pro models and a possible foldable iPhone rather than a standard iPhone. Whether the foldable model appears, and what it will cost or offer, still requires confirmation from Apple.
Start with the primary evidence, then review supporting sources and context.
Zac Hall
“Apple has officially announced its next product event, where it will unveil the iPhone 18 Pro lineup and its first foldable iPhone. The event will take place on September 9 at 10 am, PT. The tagline reads “Surprise and shine,” and the invitation features a glowing Apple logo with a sun shining through.”
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